Many box manufacturing companies are offering their services in the market. There is stiff competition in the packaging industry. If you want to increase the sales of your box company then it is important to make proper strategies to design your boxes. If you want to increase the sales of your cardboard boxes then it is a wise choice to design durable boxes.
The customers will only get attracted to your boxes if they are high quality. In this guide, we will be providing you with the 10 useful tips to design the perfect cardboard packaging boxes.
Start early Cardboard Boxes
If you are a cardboard box company then you must design the best quality packaging. It is important to plan your packaging ahead of time because it will help you to design your packaging perfectly. You must start designing the packaging when the product of the client is still in the development process.
You will be able to get an idea of the product during its making process which will help you to design a suitable box for it. It is best to draw several sketches as this will help you to get a visual idea of how your boxes should look.
You should also compare it with your competitors to see if your packaging needs any changes or not. You can take ideas from packaging boxes designed by other companies. Make sure to develop models and research the market well.
Keep your Cardboard Box simple
When you plan to design the perfect cardboard box packaging then less is more. You should plan the packaging design according to the products. It is not a wise move to exaggerate a product by using the packaging. This might hurt the sales of the product.
It is a wise move to use a simple packaging design to display a wide variety of products. It is best to create packaging that caters to the needs of the product. The cardboard boxes must be easy to transport and should include all the warnings that are necessary to protect the product.
Create Cardboard Boxes that are perfect for branding
The brands want to market and brand their products. They are looking for boxes that are perfect for branding purposes. Branding is an important factor to consider as brands want to buy the boxes that are ideal for marketing. It is important to the target market for a specific product before designing your boxes. Investigating the users of the product will allow you to design the most effective packaging for a wide variety of products.
Choose the best typography
It is important to choose the right typography for your cardboard packaging. The cardboard box printing should have the most suitable typography to make the packaging effective. It is important to find out whether the product will be sold online or in a store. The color of the font must match the overall design of your boxes. It is best to use an average-sized font that is suitable for all kinds of product packaging.
Know your targeted customers
Whenever brands are finalizing the deals with the cardboard suppliers it is important to research the market well. You will need to choose boxes according to the demands of your targeted customers. There is no doubt that if the packaging is not well designed your products are not going to get any attention from the customers.
Have a deep understanding of what your customers will like or what age groups they belong to. Your packaging design, marketing, and color psychology play an important role when it comes to enhancing sales. If you know your customers it is will be easy to design good packaging.
Consider multiple designs and printing options
You need not to stick only one design and look for various design options. The best thing is that the top packaging companies will showcase their designs in 3D. It will become easy for you to finalize designs when there are so many options available.
Brand owners have to see it from the customer’s perspective. Whatever stands out or makes their products prominent is the priority. Just because you like something doesn’t mean your customers will like it. Cardboard boxes wholesale will be available at affordable rates especially if you order them in bulk.
Consider your competition
There is no doubt that alluring cardboard packaging will take your brand to the next level. It is important to be innovative and differentiate yourself from your rivals. Did you do your homework and check out what your rivals are up to? If you fail to offer better than what they are offering to their customers your brand will not succeed.
It will be a good idea to visit the store where your product will be displayed. How the product is displayed also plays an important role in determining the sales for your brand. The better your research and marketing skills better your revenue will be.
Make your boxes unique
The cardboard box you choose must be unique and sturdy. It should handle all the big and small products with ease especially during transportation. There is no doubt that customers will love the unique and alluring display. You can use attractive finishes like UV, matte, and glitter on them.
Lamination also plays a big role in protecting the products and enhancing the beauty of the box. Nowadays people like to consume eco-friendly packaging so using cardboard will make your brand more recognized.
Consider the experience of shoppers
The brand owner needs to understand how the shopper is going to interact with their product. Does it fulfill their requirements or are they looking for something else? If they touch the box it is properly sealed? The die-cut window on the box will enhance the appeal of your products like never before.
It will help the customers make a quick purchase decision. The transparent window on the top will give them a clear view of the product that they are planning to purchase. Most of the customers like easy packaging designs that can fit well with their everyday lifestyle.