August 16


Is digital marketing the future?

The digital marketing institute is now one of the most advanced in the global economy.  Is digital marketing the future? Let us see what exactly this digital advertising is all about. Laying the ground for the future of advertising. Digital advertising is a trend of the new era which has been spreading its roots deep inside the advertising industry of India. Accomplishing global markets by leveraging social media platforms.

Social media or the social networking

Social media or the social networking websites like Facebook, Twitter, etc. Has emerged as one of the most important players in the advertising scenario of Pakistan. It is mainly due to the giant impact it has had on the marketing of products and services through the voice search function. The Voice search function helps in identifying targeted audiences via their voice interaction with the search box.

This voice recognition function is mostly used by local online marketers to reach out to their audience in a particular niche. This has become very instrumental to the success of social media websites like Facebook and Twitter. However, the question that would be arising in the minds of these new online advertisers is whether this form of marketing will be able to carry on and also how much impact it will make on the online advertising industry of Pakistan. The answer is a resounding YES!

In recent years, the role of the internet has changed drastically from being a place where people come and post some personal thoughts and comments to being a platform where businesses promote themselves and their products and services. A lot of time and energy has been spent by brands on creating quality content in the form of blogs, YouTube videos, Instagram posts, and likes for engaging with their audience and communicating with them in an informative way. This content marketing strategy has been very helpful for brands because it allowed them to engage with their audience and also developed brand loyalty. In addition to that, this form of content marketing has also helped businesses reach out to a larger section of the audience through more efficient methods of online advertising. Digital marketing will further enhance this role of content marketing and become an even more effective platform for online advertising.

Apart from engaging users in a more personal way through content marketing, brands now have the opportunity to engage their audiences far more effectively through augmented reality. Brands now have the opportunity to place virtual billboards or advertisements in real venues like malls. This allows these businesses to have their products and services close to their consumers. The biggest advantage of this form of marketing strategy is that it is far cheaper than the traditional forms of advertisements and billboards

Another latest trend that has come up in the field of online marketing is that of social media. A lot of brands are now actively using social media platforms such as Twitter, Facebook, and Google+ to reach out to their customers. They have even created their apps so that they can promote themselves further. This goes a long way in strengthening the bond between brands and their consumers. The companies who create such social apps in addition to other marketing strategies are soon going to find themselves in a very competitive market.

Engagement of Influencers

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The third important trend taking place today is that of the engagement of influencers. The most well-known example of influencers is celebrities. Users of social platforms such as Twitter and Instagram are used to comments and reviews being posted by these celebrities. In turn, these users start spreading the news about a brand, which helps increase visibility. Since brands can reach out to these influencers directly, they can greatly benefit from this form of digital media marketing.


In conclusion, we can say that we are currently witnessing a sea change in the field of marketing. The traditional forms of advertising are fast being replaced by new trends. Among the most prominent ones include: content marketing, online social networks, augmented reality, and influencers. All of these present innovative approaches to marketing. Their success will be closely linked to the efforts of marketers. It is already starting to impact markets in a big way.



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