What Is SEO? Digital Marketing

So the search engine is the medium between us and the countless websites that search for any information and show it to us.

What Is SEO? Digital Marketing
What Is SEO? Digital Marketing

The algorithm is set in the search engine. Which extracts different information from among so many websites by selecting it. So the websites which have search engine optimization, they show them in the same ranking.

Google is the most popular search engine. Apart from this, there are other search engines like bing, yahoo and yandex etc..

What is SERP?

SERP means Search Engine Result Page. When we search for a keyword in Google or any other search engine, it shows all the results in its page.

The page that comes up when you search is called Search Engine Result Page. The results that come on the search engine result page, on the basis of the list, there are 2 types of listing in it.

  • Organic listing
  • Inorganic Listing
  • SERP Listing

1. Organic Listing
Organic listing is the listing in which we come to the search engine’s result page without spending any money.

But for this we have to do search engine optimization. Organic listing is the best because we keep getting regular traffic from it.

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2. Inorganic Listing
When we come to Google’s result page after spending money, then we call this Inorganic listing. This listing is not stable, that is, as long as we keep giving money to Google, only then we can come to the result page.

Types of SEO – Types of SEO

So far we have known what is SEO and why it is important. After this we talk about how this is done. When the website becomes a blog, then its optimization starts.

That is, even before publishing the post, work on it starts. Nowadays blogging is done the most in WordPress.

If you also know very well about what is WordPress, then you will know that we get many plugins in it for free, many of which also use for optimization. So let’s know about this type.

These are mainly of 2 types.

On-Page SEO
Off-Page SEO

How to do SEO?

As you have already known, there are two types of search engine optimization and search engine optimization is done in both these ways.

On-Page SEO
Every method that we do for search engine optimization inside our blog is called On-Page SEO.

This means that from the design and speed optimization of our blog to publishing the post, we do all the work such as using a responsive theme which is mobile friendly.

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Writing good content that people like to read, in which there is every necessary information. The speed of the page should be good, the page should be opened in less time. Write a meta description for your blog.

Do keyword research before writing a post so that it ranks the post in search engines. Placement of keywords in the required places such as in Title, Permalink and Meta description.

Properly placing the density of the keyword in the content. Doing internal and external linking, all these come under On-Page. With this, Google easily ranks our blog in search results and we get good organic traffic.

Here we will talk about On Page SEO in brief but if you want to read in full detail on this topic then you can read from here. In which we have written complete information about it in simple words.

So let’s understand the main things of this.

See friends, now you have to read every point very carefully because I am giving all the information here on the basis of my personal experience which will definitely help you to do SEO well.

By reading the post till the end, you will also become expert in ranking your post.

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When you prepare a post with good planning, then the post content will also become the best and it will also be easy to rank.

Doing Proper Keyword Research
I have given place to keyword research here in the first point itself because this is the beginning of writing a post. Those who are new bloggers do not pay attention to keyword research.

If I am right then you also do not pay attention to keyword research that is why your post is not ranking. There is no use of writing a post without keyword research, just understand that without it you are just wasting time.

So how to do this? Here I am just telling you my steps, which you follow, you will definitely get success. You should prepare a list about your interested topics, on which topic you have to write.

Then select only one topic at a time and create a new file for it in Notepad or Wordpad. Now we have to find the keywords of this one topic. Friends, in today’s time, do not pay attention to the head keyword at all, rather it is necessary to search the long-tail keyword of that keyword.

The most important in this are LSI keywords. When you search a query on a topic in Google’s search box, before writing it completely, you will see that there are more lines in the bottom and Google will start showing you by guessing.

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What is the difference between SEO and SEM?

SEO is an organic or free method by which the ranking of the website is improved in the search result. But SEM (Search Engine Marketing) is a Paid and Inorganic way in which Ad. Run the campaign and show your website above in the search result.
Is SEO always changing?
Yes! SEO is such a field where some updates keep coming from time to time. Which affects the ranking of the website. Sometimes some new techniques come in the market. Or sometimes Google launches its algorithms, due to which we also have to change the way of doing SEO. That is why SEO Person should always stay connected with all these updates. And they should be taken care of.

What is the use of SEO?

SEO is an organic method by which the website is optimized and it increases the ranking of the website in the search engine result page (SERP) and ranks the website on the first page.

What are the main stages of SEO process Explain on-site and off-site technical SEO?
The main objective of the SEO process is to rank the website on the first page of Google and bring more and more organic traffic to your website.

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Technical SEO and off-site SEO are both types of SEO, in which the optimization of the website is done by different factors.

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In this article you learned:

In this article, I have told you what SEO is and why do SEO. Everything is explained in these details. And we also learned that there are many types of SEO. And what are the SEO Techniques. If you want Complete SEO Tutorial in then you can join DM IN Community. For this, you will see a DM IN banner above, click on it. If you want to ask any kind of question related to this article, it means Doubt, then definitely ask by commenting and tell your opinion in the comment

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